Cleen’n green? BBOSS? It’s Not Your Father’s Electric Company
For decades we got our electricity from corporations with serious names that were appropriate for a stodgy, regulated collection of monopolies.
Now companies are out there trying to sell energy with such monikers as Friendly Power, Cleen’n green and Undercurrents.
As yet, no “Electrons R Us” or “McEnergy” has signed up with the California Public Utilities Commission.
But instead of utilities named after Thomas Alva Edison (like Southern California You-Know-What) or their main lines of business (like San Diego Gas & Electric), customers will have to learn the names of a whole new cast of characters.
Here are the Big Three among the new electricity service providers who have been most successful so far in marketing energy in California:
* New Energy Ventures. The Los Angeles-based company has signed contracts with such users as the city of San Jose, the Robinsons-May department store chain and Ralphs grocery stores. The contracts represent more than 1,000 megawatts of annual electricity usage valued at more than $1 billion.
* PG&E; Energy Services. The San Francisco-based company is an unregulated subsidiary of Pacific Gas & Electric and has signed contracts representing about 1,000 megawatts of annual electricity usage, valued at more than $1 billion.
Some of its big contracts include McDonald’s restaurants, Blockbuster Video stores and the Safeway-Vons grocery chain.
* Enron Power Marketing. A unit of Houston-based Enron, the world’s biggest integrated natural gas and electricity company.
Enron Power has been marketing aggressively in California and signed large contracts with the University of California and California State University systems, among others. It has not released any megawatt or revenue tallies for its contracts, but industry sources estimate that the company is a close third behind New Energy Ventures and PG&E; Energy Services.
Here are the other companies that have registered with the California Public Utilities Commission to market electricity and have valid service agreements with one or more of the state’s three big investor-owned utilities:
ABAG Power, Oakland
American Energy Solutions, Mission, Kan.
Ancor, Yucaipa, Calif.
Avista Mock Energy, Irvine
BBOSS, Los Angeles
California Polar Power Brokers, San Francisco
California Light & Power Company, La Jolla
California Statewide Electric, Glendale
Christian Energy Electrical, Lynwood
Cleen’n green, San Jose
Commonwealth Energy, Tustin
CSW Energy Services, Tulsa, Okla.
Duke Energy Trading & Marketing, Houston
DukeSolutions, Charlotte, N.C.
Eastern Pacific Energy, Brea
Edison Electric & Power, Carson
Edison Source, Industry
Electric Potential, Houston
EMON, San Diego
Energy Exchange, Carson
Energy Pacific, Los Angeles
Energy Suppliers of America, Stockton
Engage Energy US, Houston
FA Industries, San Diego
Friendly Power, Miami Lakes, Fla.
Green Mountain Energy Resources, Burlington, Vt.
Illinova Energy Partners, Midvale, Utah
ITT Powercom, Industry
Keystone Energy Services, Los Angeles
Montana Power Trading & Marketing, Butte, Mont.
New West Energy, Tempe, Ariz.
Nicom, Encinitas, Calif.
Noresco, Framingham, Mass.
Nxis, Mission Viejo
Pacific Coast Power, Belmont, Calif.
Pacific Power, Pomona
People’s Utility, Santa Margarita
PowerCom Energy & Communications Access, Los Angeles
Power Source 2000, Pico Rivera
PowerSource, Beverly Hills
Preferred Energy Services, San Jose
QST Energy, Peoria, Ill.
Scana Energy Marketing, Columbia, S.C.
Seattle City Light, Seattle
Symmetry Device Research, Reno
Undercurrents, San Rafael, Calif.
United Gas Management, Toronto
Utilisys, San Diego
Vista Group Telecom California International, Westlake, Ohio