Hyundai Puts Money Where Its Warranty Is
John O'Dell covers major Orange County corporations and manufacturing for The Times. He can be reached at (714) 966-5831 and at john.odell@latimes.com
Hyundai Motor America says it will spend $25 million to tell U.S. consumers about its new expanded warranty program, which includes 10-year, 100,000-mile powertrain coverage and a 5-year, unlimited mileage roadside assistance program.
The Fountain Valley-based importer hopes the program, which bests anything else the car industry offers, will help dispel consumer concerns about the quality of its South Korean-built cars. Despite good reviews from most auto critics for its new products, Hyundai has not shaken the image its first, problem-laden cars left with consumers.
