This chart tracks video sales--alternating weekly between...
This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.
Theatrical: 73%
Children’s: 14%
Exercise: 8%
TV: 2%
Sports: 1%
Other: 2%
Exercise Video Vendors
Year-to-date share of the exercise video sales market through March 21 and current top-selling exercise videos:
Company: Ventura Distribution
Share: 41.8%
Current best-selling video: Tae-Bo Workout
*
Company: Anchor Bay
Market share: 12.2%
Current best-selling video: Crunch Tae Boxing Workouts
*
Company: PPI Entertainment
Share: 10.6%
Current best-selling video: Denise Austin Hit the Spot Gold/Sizzler
*
Company: Living Arts
Market share: 8.4%
Current bestseller: Living Yoga: Abs Yoga for Beginners
*
Company: Sony Music/Sony Wonder
Share: 7.2%
Current best-selling video: Kathy Smith: Timesaver-Lift Weights to Lose Weight
*
Company: BMG Video
Share: 5.0%
Current best-selling video: Firm: Fat Blaster
*
Company: Warner Home Video*
Share: 4.2%
Current best-selling video: Exer-Abs/Buns (two-pack)
*
Company: Goodtimes Home Video
Share: 3.7%
Current best-selling video: Sweating to the Oldies Vol. 2
*
Company: Brentwood
Share: 1.9%
Current best-selling video: Kick Butt
*
Company: Goldhill Home Media
Market share: 1.3%
Current bestseller: David Carradine: New Tai Chi Workout for Beginners
Market Leaders April 12-18:
Top video vendors, in percentage of sales in all categories:
Warner Home Video*: 18.9%
Disney: 13.1%
Paramount Home Video: 11.3%
Universal Home Video: 8.2%
Columbia: 6.5%
Fox: 6.1%
MGM: 4.2%
*Includes HBO, Tuner, New Line and Warner Vision
Source: VideoScan
