TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

Size of group: 124,480,000

Early Morning

Ratings for adults 25-54

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Last Season Network week to date NBC (Today) 2.6 2.5 ABC (Good Morning) 1.8 1.7 CBS (This Morning) 0.9 1.0

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Size of group: 118,020,000

Daytime

Ratings for women 18-49

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Last Season Network week to date ABC 2.5 2.4 CBS 2.2 2.2 NBC 1.5 1.6

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Size of group: 62,930,000

Late Night

Ratings for adults 18-49

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Last Season Network week to date NBC (Leno) 2.5 2.4 CBS (Letterman) 1.5 1.7 ABC (Nightline/ Politically Incorrect) 1.5 1.4

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Size of group: 124,480,000

Sources: Nielsen Media Research, networks

Saturday Morning

Ratings for children 2-11

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Last Season Network week to date WB 3.9 4.2 ABC 3.3 2.9 Fox 3.1 2.9 CBS 0.7 0.7

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Size of group: 39,810,000Note: Each rating point equals 1% of group.