Wedding Planner or Doorstop?

You might need a pushcart to get the February / March issue of Bride’s magazine home.

With 1,242 pages of dresses, etiquette, and proposals, it’s being billed as the world’s largest magazine.

“The February / March issue is traditionally the biggest of the year because 25% of our readers get engaged over the holidays,” explained Millie Bratten, editor in chief of Bride’s. “They need to know a whole body of information that they didn’t need to know the day before the engagement. And today’s brides-to-be are different from the way they were a decade ago. They are personalizing their weddings and, in many cases, paying for them. Women need as complete a resource as possible.”

The publication is actually three magazines in one, with information about gifts brides will want for the home, wedding layouts and a honeymoon guide. The magazine also contains 1,065 ads.

“Women get ideas from ads as well as editorials,” Bratten said. Most advertisements are for wedding dresses, of course, from the pristine to the more risque.

Even if you’re not getting married, it might make you wish you were.