Tickets.com Redesigns Site for Non-Scrollers
Tickets.com Inc.’s recent reshaping of its Web site includes a feature that addresses a vexing concern for designers: consumers who won’t scroll after calling up a home page.
Like pioneer online advertisers who found that those new to the Internet had to be told to “Click Here,” Web site designers have found that if a user doesn’t see it on the screen, he won’t look for it, even if it just means hitting the “Page Down” key.
Like some other major Web sites, Tickets.com is using a format that allows the content of its pages to fill the width of anybody’s computer screen, as opposed to a narrower width. Most sites cater to the lowest-common-denominator monitor size of 14 inches.
“Newer online consumers, particularly, tend to look just at what’s on the monitor and not do anything, so there’s a big advantage to show as much on the screen as possible,” said Craig Carlson, director of product development at the Newport Beach firm, which sells tickets to and information about events.
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