Toshiba Radio Spots

The digital copier and fax division of Irvine-based Toshiba America Information Systems has launched a campaign created by Long Beach-based Nostrum Inc. that is aimed at corporate equipment purchasers. Billings weren’t disclosed. The radio spots take a gentle poke at nerds, with a Toshiba sales manager translating engineers’ computer-speak into plain English. “A digital copier converts the reflected light waves into discrete binary units” becomes “digital copiers are niftier than analog copiers.” Nostrum has been Toshiba’s agency of record for two years.