Glamour Has Regional Angle Covered

The June issue of Conde Nast Inc.’s Glamour magazine has two different covers. Fashion model Josie Maran will appear on the cover of issues distributed in the West and on the East Coast. Country music superstar Shania Twain is on the front of issues in regions where she is particularly popular--the Midwest, the South and Canada. Glamour spokesman Robert Pini said the dual covers are intended to “elevate the image of the magazine and get more of a buzz going about it.” Magazine publishers have used multiple covers for years to boost sales. TV Guide, to name but one example, produced regional covers for its 1998 football preview. And for next week, TV Guide has four covers that combine to create a poster for the new “Star Wars” film.