Homegrocer.com Casts Broader Net

By Leslie Earnest

Nov. 23, 1999 12 AM PT

Leslie Earnest covers retail businesses for The Times. She can be reached at (714) 966-7832 and at leslie.earnest@latimes.com

Homegrocer.com, which opened its first California distribution center in Irvine in September, has expanded its online grocery delivery service throughout Orange County.

The company opened another distribution center Wednesday in Fullerton to help provide countywide service.

“The response has been wonderful,” said Jon Landers, Homegrocer.com’s vice president of marketing. “We get calls every day from people asking when are we going to expand to their areas.”

The company allows customers to place online grocery orders for delivery the next day. There is no charge for deliveries with a tab of at least $75. For smaller orders, the charge is $9.95.

The first delivery is free and comes with a free bag of produce.

For those who have trouble logging on, the phone number is (800) 688-0201.