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Home Decorating Online

By Karen Kaplan
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Idealab, the Pasadena-based Internet business incubator, launched an electronic commerce company Wednesday aimed at the $280-billion home decorating market. MyHome.com sells items ranging from kitchen fixtures and toilets to picture frames and candles online at https://www.myhome.com. The Pasadena start-up plans to add furniture, linens, wallpaper and other products in the coming months. MyHome.com has secured a warehouse and distribution facility in Industry that will hold more than $10 million worth of merchandise, the company said.

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BusinessTechnology and the Internet
Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.

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