Orkin TV Ad Has Some Viewers Bugged

Orkin Pest Control said its latest ad campaign has fooled some people into thinking they’re seeing a live roach crawling across their television screens. Two viewers even asked the company to repair sets that they damaged when they hurled objects at the bug. Orkin and its ad agency said they have received dozens of calls from people who reported being frightened, amused or both by the commercial. A spokesman for ad agency J. Walter Thompson said the ad’s creators added a slight glow around the edge of the bug so it would appear to be sitting on the screen.