Tech Coast Alliance Is Now TechCoast.com

The new business cards are still on order, but Southern California’s technology cheerleader Tech Coast Alliance has changed its name. It’s TechCoast.com now.

A relaunch announcement is expected later this month from the Irvine group, which studies and encourages regional collaboration among tech businesses from Santa Barbara to the Mexican border.

Karen Alexander covers high technology for The Times. She can be reached at (714) 966-5637 or at karen.alexander@latimes.com.