Bloomberg News, which runs a money-losing Web news magazine, unveiled plans to fire 13 employees, or about 9% of its work force, in a bid to cut expenses by 20% and move toward profitability. San Francisco-based also said it plans to spend less on freelance writers and marketing. The plans were announced after the close of regular U.S. trading. shares, which have fallen about 58% this year, rose 9 cents to close at $2.13 on Nasdaq.

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