IBM Marketing Campaign Targets Mid-Size Firms

IBM Corp. unveiled a $300-million marketing campaign and several partnerships to promote IBM products and services that let mid-size companies conduct business online.

Terms weren’t disclosed. IBM, the world’s largest computer maker, and closely held Xspeedium.com will jointly rent software to businesses over the Web. The alliance, the other partnerships and the marketing effort will target companies with 100 to 999 employees, IBM said.