Quepasa.com to Promote Free ISP to Bilinguals
In an effort to get more Hispanics online, a Spanish-English Web site is handing out more than 2 million computer disks offering free Internet access customized for bilingual use.
Quepasa.com will use Internet service from NetZero, which already offers free access in English to 3 million subscribers. During their time online, subscribers must look at ads, some targeted specifically to the Hispanic audience.
Phoenix-based Quepasa will pay NetZero an undisclosed fee per use to become the starting page for Web browsing.
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