Sega Wants Bigger Software Share

Sega Corp. wants to boost its percentage of U.S. video-game software sales to the “mid-teens” by the fiscal year ending March 2003, almost tripling its 2000 share, said Peter Moore, president of Sega’s U.S. unit. “What they are saying is that they can match Electronic Arts,” the No. 1 independent game-software maker, said Miguel Iribarren, an analyst with Wedbush Morgan Securities. “That’s a bit ambitious given the time frame.” He said Sega should be able to boost its share of sales to at least 10%.