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Vans Signs 3-Year Deal With NBC Sports

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Bloomberg News

Vans Inc., a maker of athletic footwear and clothing, said General Electric Co.’s NBC Sports agreed to broadcast Vans-sponsored sports events such as skateboarding and surfing. Financial terms of the three-year agreement weren’t disclosed. NBC Sports will begin the broadcasts this year, Vans said. Vans shares fell 75 cents to close at $21.50 on Nasdaq. They had risen 31% this year. Fairfield, Conn.-based General Electric rose 69 cents to close at $47.69 on the New York Stock Exchange.

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