ESPN Launches Interactive Channel

ESPN has launched a 24-hour interactive sports channel that allows viewers to call up sports news and scores through their remotes.

The new channel, called ESPN Today, is available to more than 2 million subscribers of Hughes Electronics Corp.'s DirecTV.

Walt Disney Co., which owns ESPN, is talking to several other cable and satellite companies to expand distribution of the channel, company officials said.

DirecTV is the biggest U.S. satellite-TV broadcaster with about 10 million subscribers.

Wink Communications Inc. of Alameda, Calif., provided the interactive technology for the new channel.

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