TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groupings, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

Size of group: 124.4 million

Early Morning

Ratings for adults 25-54

*--*

Last Season Network week to date NBC (Today) 2.6 2.9 ABC (Good Morning) 1.6 1.7 CBS (Early Show) 0.9 1.0

*--*

Size of group: 118.5 million

Daytime

Ratings for women 18-49

*--*

Last Season Network week to date ABC 2.2 2.2 CBS 2.3 2.2 NBC 2.1 2.1

*--*

Size of group: 62.8 million

Late Night

Ratings for adults 18-49

*--*

Last Season Network week to date NBC (Leno) 2.4 2.4 CBS (Letterman) 1.8 1.7 ABC (Nightline, Politically Incorrect) 1.3 1.3

*--*

Size of group: 124.4 million

Saturday Morning

Ratings for children 2-11

*--*

Last Season Network week to date WB 2.4 2.9 ABC 2.3 2.2 Fox 1.9 2.4 CBS 1.8 1.8

*--*

Size of group: 39.9 million

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