George Abrams; Logo, Signature Designer for Magazines, Firms

George Abrams, 81, artist and type designer adept at creating logotypes, died June 7 in Manhasset, N.Y.

Abrams, who operated the company Alphabets, worked for various advertising agencies and created such well-known company signatures as B. Altman, Godiva Chocolates, and Reed and Barton. He designed cover logos for such magazines as Sports Illustrated, Newsweek, Saturday Evening Post and Ladies Home Journal.

Born in Brooklyn, Abrams taught himself to draw typefaces and later taught lettering at Parsons School of Design, the New School for Social Research and Columbia University Teachers College. He designed three typefaces that bear his name: Abrams Venetian, Abrams Augereau and Abrams Caslon.

Abrams served in the Army during World War II, earning five Battle Stars during the Normandy invasion.

Copyright © 2019, Los Angeles Times
EDITION: California | U.S. & World