Entertainment NBC Cuts Ad Rates Amid Slowdown

General Electric Co.’s NBC television network has cut advertising rates, buckling under the pressure of trying to sell commercial time during the slowest ad market in a decade.

The No. 3-rated TV network among U.S. households is reducing its cost per thousand viewers, or CPM, to win more “upfront” business, or advertising sold ahead of the new TV season starting in September, NBC spokeswoman Kyle Kaino said. She declined to elaborate on the size of the rate cut.