Cadillac Taps Ford’s Volvo Unit for New Chief

Just 10 days after the chief of General Motors Corp.’s Cadillac division suddenly resigned to head Ford Motor Co.’s advertising efforts, GM raided Ford’s Volvo division to find a new leader for Cadillac. GM named Mark LaNeve, chief executive at Volvo cars in North America, general manager of Cadillac, effective today. LaNeve, 42, returns to GM after three years at Volvo. Previously at GM he had been brand manager for Pontiac Bonneville and held several sales and marketing positions at Cadillac from 1981 to 1995. LaNeve replaces Michael O’Malley, who resigned April 20 to join advertising firm J. Walter Thompson to head the Ford division account. LaNeve takes over Cadillac just as the division is expanding its lineup with vehicles featuring a sharp-edged look.