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* General Mills Inc., the No. 2 U.S. cereal maker, ended its advertising relationship with Omnicom Group’s DDB Worldwide unit to better position its brands internationally. DDB was the creative agency General Mills used for more than a dozen products, including Wheaties cereals, Hamburger Helper, Bisquick, Yoplait yogurt and Betty Crocker desserts. Ad responsibilities for the brands haven’t yet been reassigned, the Minneapolis-based company said.

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