MADD Proposes Campaign to Curb Teens’ Drinking
Advocates hoping to curb underage drinking called Friday for Congress to fund a media campaign comparable to one that tries to discourage teenage drug use.
Millie Webb, national president of Mothers Against Drunk Driving, said alcohol kills 6.5 times more young people than all other illicit drugs combined. She said beer and wine makers spend more than $1 billion a year advertising and marketing their alcoholic drinks.
A bill introduced Friday by Sen. Harry Reid (D-Nev.) would authorize $1 million to develop a campaign strategy for the anti-alcohol ads.
Rep. Lucille Roybal-Allard (D-Los Angeles) is a co-sponsor of a similar House bill.
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