Mademoiselle Plans to Halt Publication

From Bloomberg News Service

Mademoiselle, the 66-year-old fashion and beauty magazine, will cease publication because of a slump in advertising aggravated by terrorist attacks on the U.S., its publisher said Monday.

Advance Publications Inc.'s Conde Nast unit will stop publishing after the November issue, on sale next week. Subscribers to the monthly magazine will receive Glamour starting in January, the company said.

Conde Nast is among publishers such as Meredith Corp. and Primedia Inc. that blame the attacks on the World Trade Center and the Pentagon for extending a slowdown in ad sales. Meredith, publisher of Better Homes & Gardens, closed three magazines this year including Family Money. Primedia, publisher of New York magazine, said last week that fewer ads will hurt earnings.

"It's been a tough year for Mademoiselle on the advertising front," spokeswoman Maurie Perl said. "The events of Sept. 11 made [ad sales] even more difficult and we had to cut it."

Some of the magazine's 93 employees will be given severance, Perl said. The company is trying to find positions for employees by week's end.

Mademoiselle has a circulation of 1.2 million, Perl said. New York-based Conde Nast also publishes Vogue, Architectural Digest and Vanity Fair. It closed Women's Sports & Fitness magazine last year.

Mademoiselle's ad pages fell 17.6% for the first eight months of 2001 from a year earlier.

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