McDonald’s Said to Be Making Recipe Changes
From Dow Jones Newswire
McDonald’s Corp. is tinkering with its primary product -- the hamburger -- in its effort to stimulate sales.
Beef patties will get a reformulated seasoning mix and new sandwich buns will be rolled out next year, a memorandum sent to franchisees disclosed.
The memo also indicated that, despite some misgivings among franchisees as well as on Wall Street, the chain’s Dollar Menu will be maintained -- and will get a big slice of the company’s 2003 advertising budget. McDonald’s declined to comment.
Shares of Oak Brook, Ill.-based McDonald’s fell 7 cents to $15.48 on the NYSE.
