Intel Pushing to Build Brand Awareness

Seeking to bolster its brand with large corporations and the people who run them, Intel Corp. this week will kick off its largest-ever advertising campaign.

The Santa Clara-based chip maker, which invented the microprocessor, is seeking to build on its brand awareness with consumers and extend it to large businesses.

Starting Tuesday, ads will appear in print and online. The campaign is slated to last as long as three years, a good amount of time for an advertising push, and will run into “the tens of millions of dollars.”

Intel’s brand is already among the most recognized in the world, at No. 6 in 2001 with a brand value of $34.7 billion, according to New York consultancy Interbrand Corp. The most valuable brand last year was Coca-Cola, followed by Microsoft, IBM, General Electric and Nokia.