U.S. Newspaper Circulation Stable
The average circulation of U.S. newspapers held steady despite pressures of the business downturn and concerns over declining readership.
Overall, the average daily paid circulation for the 807 newspapers reporting to the Audit Bureau of Circulations for the six months ending Sept. 30 fell 0.3% from the same period a year earlier, according to the Newspaper Assn. of America. Sunday circulation dropped 0.4%.
USA Today remained the largest daily with average weekday circulation of 2,230,899, down 0.5% from a year ago; followed by the Wall Street Journal at 1,800,607, up 1.1%; and the New York Times at 1,113,000, up 0.3%.
They were the only three above 1 million and were followed by the Los Angeles Times at 965,633, down 0.8%. (Although The Times’ Sunday circulation rose to 1,376,932, an increase of 7,866 copies.) The Washington Post followed at 746,724, down 1.8%; the New York Daily News at 715,070, down 2.5%; and the Chicago Tribune at 613,429, down 1.3%.
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