British Regulators Fine Hasbro for Price Fixing

Toy maker Hasbro Inc. was fined $7.7 million by British regulators for fixing prices.

The maker of Mr. Potato Head and G.I. Joe broke British competition law when it told 10 distributors they couldn’t sell toys and games below its list price without permission, the British Office of Fair Trading said.

Pawtucket, R.I.-based Hasbro said it would appeal the ruling.

Hasbro shares fell 26 cents to $12.82 on the NYSE. They have declined 21% this year.