EUniverse Acquires ResponseBase
EUniverse Inc. said it acquired ResponseBase, a closely held Santa Monica online marketing company, for an undisclosed amount of cash. EUniverse, an interactive entertainment network, said that ResponseBase is profitable and that the acquisition is expected to add to operating results for fiscal 2003.
Los Angeles-based EUniverse will issue updated financial guidance in late October, when it releases fiscal second-quarter results.
ResponseBase creates online direct response campaigns to promote products and services and provides e-mail marketing systems. EUniverse plans to retain all 24 employees at ResponseBase, including all senior managers.