Kids’ Internet Domain to Follow FCC Rules

Sex, violence and foul language prohibited by the Federal Communications Commission would be banned from a children’s Internet domain.

Washington-based NeuStar Inc., which plans to set up the kid-friendly Internet zone, said it would rely on existing guidelines for television and advertising to determine what material would be appropriate for the “.kids.us” domain.

Developers would have to follow FCC rules for radio and television, which bar profanity and require some educational content, the privately held company said, and advertisements would have to comply with guidelines set up by a Better Business Bureau panel.

Illegal drug use, alcohol or tobacco use, gambling and skimpy clothing also would be prohibited. Exceptions could be made if the material had educational, literary or scientific merit.