More about ‘Cancuning’ of Los Cabos

Patrick Sanchez, of Los Cabos Hotel Assn., has every right to promote his product, but his letter (March 30) was disingenuous at best. Responding to the view that the price/value equation in the Cabo area is disappointing, he asserts -- correctly -- that prices there are “in line with those found in upscale California destinations.” But he ignores the economic reality that costs in Mexico, including labor, are a fraction of those in the U.S.

On an ongoing operational basis, all of the services, from groundskeepers to housekeepers to waiters, cost those operators far, far less than they do hoteliers in “Alta California.”

By acknowledging that resorts there charge what resorts up north charge, Sanchez has essentially validated the assertion in “The Cancuning of Cabo” (March 2) that the value there is not what it could be.

It is important to recognize that spending one’s dollars in Cabo is simply not as good a value as in other resort areas. The Times performed a service in pointing this out.

J. Marc Mushkin

Irvine