Radio Station Adopts Asian Music Format
An AM radio station has become the first to begin targeting San Diego’s Asian community, introducing a format of music in Mandarin Chinese and Vietnamese.
New York-based MultiCultural Radio Broadcasting Inc. last week reached an agreement with Jefferson-Pilot Broadcasting, owner of the AM 1240 station. The channel previously broadcast the youth-oriented Radio Disney.
MultiCultural has an option to buy the 1,000-watt AM 1240, said Darrel Goodin, vice president and general manager of Jefferson-Pilot’s San Diego operations.
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