Warner Bros. Starts Video Game Division
Movie studio Warner Bros., moving to embrace the fast-growing video game industry, which increasingly competes with Hollywood for entertainment dollars, said it was setting up its own game division.
Warner Bros. Interactive Entertainment will continue the studio’s work building deals with developers and licensing content and also will house a division called Warner Bros. Games that will develop and distribute titles under its own brand name. Warner Bros. is a unit of Time Warner Inc.
The new division will be headed by Jason Hall, co-founder and former chief executive of game developer Monolith Productions, which worked on the “Matrix” games for Warner Bros.
From Reuters
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