Advertisement

Time to Resurrect Life Magazine

Share
From Reuters

Time Inc. said it would bring back one of its most storied brands, Life, as a weekend magazine inserted into daily newspapers starting in October.

Life will appear in newspapers Fridays, rather than Sundays, avoiding direct competition with its two main rivals, Parade and Gannett Co.’s USA Weekend.

Time Inc., the magazine publishing unit of Time Warner Inc., said Life would appear in 50 newspapers at launch, including the Los Angeles Times.

Advertisement
Advertisement