Don’t discount the major carriers when it comes to low fares

JetBlue. Frontier. Southwest.

For many travelers, such names are synonymous with savings. It’s reasonable to expect low-cost carriers such as these to offer the lowest fares.

Reasonable but wrong. You need to shop around.

“Low cost” no longer always means “low fare,” experts say. Major airlines, sometimes dubbed “legacy carriers” because they existed before industry deregulation in 1978, are shaving fares to meet or undercut the discounters whose networks threaten their territory and bottom line.

“The low-cost carriers are driving the legacy carriers into panic pricing,” said Mike Boyd, an industry analyst and president of the Boyd Group/Aviation Systems Research Corp. in Evergreen, Colo.

As a result, you can often get an assigned seat, frequent-flier miles and other perks -- plus the best fare.

In a study last year, Boyd said his company found that major carriers such as Delta and US Airways charged less than Southwest about half the time on routes between Albany, N.Y., and Florida.

More recently, in Internet searches for fares from LAX to popular summer destinations, I found United, Northwest and other majors undercut discounters by up to $88 per round trip on three of nine routes for the dates I checked.

Loaded with debt and hungry for cash to offset their losses, many major airlines can ill afford to let a seat sit empty.

“Better to get $20 for the seat than no dollars,” said Ron Kuhlmann, vice president of Unisys R2A, an airline consulting firm in Oakland.

Consumers also may win with legacy carriers because discounters often sell out their lowest fare categories early, Boyd said.

Emblematic of the surging power of low-cost carriers: Southwest recently slapped a $1 to $2 fare increase each way (depending on distance) onto most flights to cover the higher cost of fuel.

The majors, by contrast, have tried and failed repeatedly this year to raise fares across the board after one or the other refused to go along.

In my informal study, I used search engines at www.orbitz.com and www.sidestep.com to find the lowest nonstop fare between LAX and Boston, Chicago (O’Hare and Midway airports), Denver, Las Vegas, New York (JFK) Orlando, Philadelphia and Washington, D.C. (Dulles).

I also checked www.jetblue.com and www.southwest.com, whose fares are not posted on Orbitz.

I did all the searches on the same morning for round trips departing LAX on July 30 and returning Aug. 7. It was not a perfect system. Airlines constantly adjust fares, and Sidestep and Orbitz sometimes listed different prices. Most fares included a $6 Orbitz service fee.

With those caveats, here’s what I found. (These fares may no longer be available.)

Low-cost carriers posted the cheapest round-trip nonstops to Boston ($262, America West), Chicago ($236.70, Southwest to Midway; $282.20, Spirit to O’Hare), Philadelphia ($252.20, Frontier) and Washington ($244, America West.)

Legacy carriers were the least expensive to Denver ($176, Northwest, besting Frontier at $238.20), New York ($222, United/US Airways, besting America West at $310) and Orlando ($272, American, besting Delta’s low-cost Song at $347).

There was one tie, for Las Vegas, where American, Southwest, US Airways and United’s low-cost Ted offered $96 nonstops.

“The nitty-gritty is: The consumer has to keep looking” to get the best price, Kuhlmann said.

That said, cheaper is not always better.

If you have piles of frequent-flier miles with a major carrier, for instance, paying $20 or $30 less to fly a rival discounter may not be cost-effective.

Estimates of what a frequent-flier mile is worth vary, but a popular figure is 2 1/2 cents. At that rate, 4,924 miles earned on a cross-country round-trip could be worth about $123.

Assigned seats, which Southwest doesn’t offer, are handy when flying with children or if you need other special seating. So are private lounges that come with elite membership in one of the big frequent-flier clubs, among other perks.

On the other hand, paying more to fly certain “low-cost” airlines may be worth it if your plans are in flux. That’s because some of them charge little or nothing to change flights. On legacy carriers, change fees can cost $100 or more.

Some travelers also favor discounters because their policies seem simpler and they often cap walk-up fares and sell well-priced one-way tickets. (Some majors match these perks on routes where they compete with discounters.)

“If I’m going someplace Southwest or JetBlue goes, I go straight to their [Internet] sites,” Kuhlmann said. “I don’t want to fiddle with the unknowns.”

Consider using a travel agent to save time in finding the best fares, policies and routes, suggested Terry Trippler, a longtime industry expert based in Minneapolis.

Another plus: An agent’s computerized reservation system may show better real-time availability of seats than some Internet sites, he said.

If you do your own research on the Web, don’t spend hours snarled up with details.

“If you find a fare at a price that seems fair, book it and go have dinner or a glass of wine,” Trippler said. “Shopping around to save $10 can drive you nuts.”

After all, planning a vacation is supposed to be fun. So sit back, relax and enjoy the spoils of the fare wars where you can find them.

Jane Engle welcomes comments but can’t respond individually to letters and calls. Write Travel Insider, Los Angeles Times, 202 W. 1st St., Los Angeles, CA 90012, or e-mail jane.engle@latimes .com.