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1st Hollywood Sign Sells for $450,400 on EBay

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From Times Staff and Wire Reports

The original Hollywood sign sold for $450,400 in an EBay auction that ended Tuesday night, the sign’s owner said.

Dan Bliss said he hoped to learn the name of the winning bidder today.

Bliss, 35, a West Los Angeles entrepreneur, said he bought the sign two years ago from a man who acquired it in 1978, when the city put up a new sign.

The original sign was built in 1923 to promote a real estate development.

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