Honda to Introduce Acura Brand in Japan
From Associated Press
Honda Motor Co. unveiled plans to sell its Acura brand of cars in Japan in 2008, bringing its successful North America luxury nameplate to the Japanese market for the first time.
Honda is the latest Japanese carmaker to bring high-end North American marketing tactics to Japan, where new car sales have been flat. Earlier this year, Toyota Motor Corp. began selling cars in Japan under its luxury Lexus brand, and Nissan Motor Co. says it eventually wants to bring its Infiniti brand to the domestic market as well.
