Hershey sours on book’s cover

The distinctive chocolate bar on the dust jacket of a new book about the founder of the Hershey Co. violates the company’s trademark, the candymaker said in a federal lawsuit.

The company wants an injunction to prevent publisher Simon & Schuster Inc. from using Hershey-owned images to market “Hershey: Milton S. Hershey’s Extraordinary Life of Wealth, Empire and Utopian Dreams,” which is coming out next month.

Hershey spokeswoman Stephanie Moritz said Monday that the company is concerned that consumers may think it “authorized, sponsored or approved” the book. The company said it does not object to the content of the book but wants to prevent Simon & Schuster from distributing the dust jacket.

Alexis Welby, a Simon & Schuster publicist, would not comment Monday.