NOW YOU KNOW
A look at how Super Bowl advertising rates for 30-second commercials have changed through the years:
* 2005...$2,400,000
* 2004...$2,300,000
* 2003...$2,100,000
* 2002...$1,900,000
* 2001...$2,100,000
* 2000...$2,200,000
* 1999...$1,600,000
* 1998...$1,300,000
* 1997...$1,200,000
* 1996...$1,085,000
* 1995...$1,150,000
* 1994...$900,000
* 1993...$850,000
* 1992...$850,000
* 1991...$800,000
* 1990...$700,000
* 1989...$675,000
* 1988...$645,000
* 1987...$600,000
* 1986...$550,000
* 1985...$525,000
* 1984...$368,000
* 1983...$400,000
* 1982...$324,000
* 1981...$275,000
* 1980...$222,000
* 1979...$185,000
* 1978...$162,000
* 1977...$125,000
* 1976...$110,000
* 1975...$107,000
* 1974...$103,000
* 1973...$88,000
* 1972...$86,000
* 1971...$72,000
* 1970...$78,000
* 1969...$55,000
* 1968...$54,000
* 1967...$42,000