Kmart to Convert 400 Stores to Sears Name

Kmart Holding Corp., the retailer that is buying Sears, Roebuck & Co., will convert about 400 stores, more than a quarter of its total, to the Sears name to try to revive sluggish sales.

Kmart will remake stores in more affluent areas to take advantage of the Sears brand, which draws higher-income shoppers.