MTV Buys Film Supplier
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MTV Networks, the cable television channels owned by Viacom Inc., bought Internet video provider Ifilm Corp. for $49 million to add short movies from Hollywood studios and amateur filmmakers to its websites.
Ifilm, based in Hollywood, has the biggest library of short films on the Web and reaches more than 10 million users a month, MTV said in an e-mailed statement Thursday.
Ifilm Chief Executive Blair Harrison will continue to run the business and report to Jason Hirschhorn, MTV’s senior vice president of digital music and media, MTV said.
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