Time Warner Cable May Offer TV Ad Auction
From Reuters
Time Warner Cable is in early discussions to create an auction place for advertising spots on video-on-demand channels, modeled after Google Inc.’s AdSense system on the Internet, the company’s top executive said.
The cable service division of media conglomerate Time Warner Inc. is considering a plan much like that of Google, which allows advertisers to bid to display ads to viewers with specific viewing habits.
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