Imax seeks new capital to help in regaining focus

By Lorenza Munoz

Dec. 11, 2006 12 AM PT

Times Staff Writer

Imax Corp. may be staring at a bigger mountain of problems than the climbers in “Everest,” the hit documentary shown in its gargantuan-screen theaters.

Troubles for the company started earlier this year with the disclosure of an informal inquiry by the Securities and Exchange Commission into whether revenue was improperly booked.

That news caused Imax’s stock to tumble so much that it now trades 70% below its 52-week high. Nine lawsuits have been filed by shareholders. And, the company has had trouble finding a buyer at a time when it needs capital to expand and upgrade to digital technology.

Long term, there’s a bigger problem for the Canadian company that pioneered the showing of films on screens as tall as eight stories accompanied by 14,000-watt blasts of sound. As multiplexes convert from film to digital projection, the crystal clear images and 3D technology that once made Imax special are no longer uncommon.

“Imax has distinguished itself especially in a world that is filled with entertainment options including home theaters,” said Paul Dergarabedian, head of Media by Numbers, a box office tracking firm. “However, emerging technologies will make the normal movie screen more compelling.”

Imax in recent years has worked closely with Hollywood to wow moviegoers at the local multiplex with huge-screen versions of popular releases, among them “Superman Returns” and the “Harry Potter” series, both from Warner Bros.

Still, it’s hard for theaters to justify the $1.5 million needed for an Imax projector, sound system and specially designed auditorium.

Because of the high costs, there are just 137 Imax screens in the United States. Only 65 are in multiplex theaters, with the rest in educational institutions, museums, zoos and even two furniture stores. Most of the company’s growth is happening abroad, with 145 Imax locations in 40 countries.

“The problem is there are not enough movies, not enough screens or apparent economic benefit for theater owners,” said analyst Jeffrey Logsdon of BMO Capital Markets.

For Imax, reels of its film are one of the biggest costs, an especially burdensome cost in an era of digital technology that doesn’t require them. Imax’s 70-millimeter prints -- which run wave-like through projectors at 24 frames a second to produce razor-sharp images -- cost about $22,000 each and nearly twice that, $43,000, when they are in 3D. Standard 35-millimeter prints cost just $1,200.

“To grow the company, they need to convert to a digital format,” said Dan Fellman, head of distribution for Warner Bros.

Imax understands it needs to change technologically as well as expand more aggressively, said Richard L. Gelfond, the company’s co-chief executive.

In the U.S., theater chains such as AMC, Regal Entertainment and National Amusements already have Imax screens, and Imax has identified 300 more potential locations nationwide. In addition, the company is aggressively pursuing more exhibitor partnerships to share in the cost of building more Imax screens.

Working in partnership with Sony Corp., Imax also has pledged to develop its own digital technology by late 2008.

“Digital holds great promise for us,” Gelfond said. But he believes standard cinemas will never measure up to Imax: “Digital technology is a substitute, not a step up from 35 millimeter. Imax is a much more immersive experience.”

But all those plans cost money. In March, the company put itself up for sale, but so far there are no takers.

Imax has declined to disclose its asking price, but the stock plunge has driven its market capitalization down to just a shade north of $150 million. Imax’s board has authorized investment banking firms Allen & Co. and UBS, hired to identify prospective buyers, to explore lower offers.

“This is a company that is running out of capital,” Logsdon said.

The SEC probe doesn’t help. Shares of Mississauga, Canada-based Imax stock dropped nearly 50% in August, from $9.80 to $5.73, after the company disclosed it.

The stock has since tumbled even lower, closing at $3.71 on Friday in the wake of disappointing third-quarter results.

Regulators are looking into potential accounting irregularities from Imax’s fourth-quarter 2005 earnings in which it recognized revenue from 10 theater locations that had not yet opened. The majority of those theaters -- which have not been identified -- did not have completed screens until 2006, according to Imax.

“Imax’s financial statements were untruthful and utterly misleading,” alleged attorney Jay Strosberg, who filed a shareholder lawsuit in Canada. “When the company disclosed that the SEC was investigating, the share price dropped by 40% and the investing public paid the price by losing tens of millions of dollars.”

Imax maintains that booking the revenue was proper, and the company had been paid in installments ahead of time.

Imax technology was unveiled to great fanfare in 1967 at the world Expo in Montreal, Canada. At the time, its high visual quality and large-screen format was seen as the wave of the future. Its 1985 space documentary “The Dream Is Alive,” proved popular for years, bringing in $150 million worldwide. Imax went public in 1994, a time when its theaters were mainly built for educational purposes at institutions and museums.

In 1998, the company exhibited its high-profile blockbuster with the release of the mountain climbing documentary, “Everest,” which was independently produced and has grossed $130 million worldwide. Just as the nation’s exhibitors were aggressively implementing surround sound and stadium seating, the Imax theater came to symbolize an all-sensory experience.

Its huge screen, clear picture and powerful sound system brought to life the danger and thrill of such adventures as the Everest expedition or deep sea diving.

In Hollywood, Imax’s breakthrough year was 2002, when it released its first Hollywood movie, Universal Pictures’ “Apollo 13,” remastered into Imax’s special format to accommodate the big screen.

In addition, that year it released its first big production, “Space Station 3-D,” which was narrated by Tom Cruise and gave a hipper feel to educational documentaries. That film has grossed more than $93 million worldwide.

Warner Bros. has been Imax’s biggest studio supporter, releasing in the format versions of such hits as 2004’s “The Polar Express.” The studio has also partnered with the company on such documentaries as “NASCAR 3-D: The Imax Experience,” and “Deep Sea 3D.”

But most studios have not been as keen on the format. Distributors, who declined to comment on the record for this story, say the costs are higher than the benefits.

Not only are the prints exorbitant, but studios are expected to pay several thousand dollars in additional marketing costs for institutional and educational magazines to publicize an Imax release.

In addition, the few number of screens limits a movie’s playability.

But Greg Foster, chairman and president of Imax Filmed Entertainment, said that scarcity is what keeps Imax unique.

“We are not interested in having an Imax theater on every street corner, although we want more than we currently have,” Foster said.

lorenza.munoz@latimes.com

Begin text of infobox

At a glance

Name: Imax Corp.

Founded: 1967

Headquarters: Mississauga, Canada

Co-CEOs: Bradley J. Wechsler and Richard L. Gelfond

Theaters: 282 in 40 countries

Revenue (2005): $144.9 million