Jakks Wins Rights to Pokemon Products
From Bloomberg News
Jakks Pacific Inc. said it won the exclusive right to develop Pokemon toys in North America.
Financial details of the agreement with Pokemon Co., a Nintendo Co. affiliate, weren’t disclosed.
The first action figures, stuffed animals, TV games and pool toys based on the Japanese creatures will debut in January, Malibu-based Jakks said.
Jakks, which has more than doubled its annual revenue and net income since 2001, is moving into a market that was controlled by Hasbro Inc., the world’s No. 2 toy maker. Hasbro holds Pokemon’s North American toy rights through this year.
