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MTV to Launch Online Music Service

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From the Associated Press

MTV Networks Inc., the cable network group that helped popularize music videos two decades ago, is entering the online music fray with Urge, a new service that makes its public beta debut Wednesday.

Urge comes integrated into the newest version of Microsoft Corp.’s Windows Media Player, which users of Microsoft’s Windows will receive in coming weeks as an upgrade. Before that, the player upgrade will be available for download at the Urge and Microsoft websites.

At launch, Urge will have more than 2 million tracks, which can be purchased individually for 99 cents or as full albums starting at about $9.95.

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The service also will offer unlimited downloads at a monthly rate of $9.95, or $14.95 for the ability to transfer songs to any of more than 100 compatible portable music players.

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