Army to Enlist New Recruiting Slogan
From Times Wire Reports
WASHINGTON, D.C.
In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan -- “An Army of One” -- with one it hopes will pack more punch: “Army Strong.”
The new approach, the fruit of a $200-million-a-year contract with a major advertising agency, was announced by Army Secretary Francis J. Harvey.
More to Read
Start your day right
Sign up for Essential California for news, features and recommendations from the L.A. Times and beyond in your inbox six days a week.
You may occasionally receive promotional content from the Los Angeles Times.
