Advertisement

Newspaper chains join Yahoo ad deal

From Bloomberg News

Yahoo Inc., as expected, added McClatchy Co. and four other U.S. publishers to an online advertising partnership, expanding the group to include 264 newspapers.

McClatchy, the Sacramento-based owner of the Miami Herald, joined the partnership with Media General Inc., publisher of Florida’s Tampa Tribune, Sunnyvale, Calif.-based Yahoo said. The group now includes publications in 44 states.

The defection of McClatchy to Yahoo’s ad-sharing group dealt a setback to Gannett Co. and Tribune Co., co-owners of the CareerBuilder.com job-listing website with McClatchy. Tribune also owns the Los Angeles Times.

Advertisement
Advertisement
Advertisement