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Register is losing architect of its rise

Times Staff Writers

Amid falling profit and failing efforts to lure readers with breezy tabloids, the Orange County Register’s top executive announced Wednesday that he was leaving the paper he had transformed from a sluggish daily to a Pulitzer Prize winner known for its bold graphics and design.

N. Christian Anderson III, 57, named in May as publisher of the year by industry magazine Editor & Publisher, will leave Orange County’s largest newspaper Sept. 15.

His departure after almost three decades with the paper’s parent company, Freedom Communications Inc., was due to a reorganization that squeezed out his job, a top company executive said.

In recent months, Anderson had suffered major setbacks. He was supposed to drop his publisher title and continue to oversee a corporate division. However, the company’s choice as his successor in June turned out to have fudged her resume. And Anderson’s latest attempts to lure readers -- a pair of tabloids with big photos and short stories -- flopped.

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“OC Post and SqueezeOC were risks and they failed,” said a Register reporter.

Anderson’s departure comes amid stormy times for newspapers, which are reeling from online competition and nose-diving ad revenue.

Freedom Orange County Information, the company division that includes the Register and its sister publications and websites, has not been exempt from the trend.

This month, the Register cut about three dozen newsroom jobs. One reporter said staff members saw some justice in Anderson’s departure because it “wasn’t just the workers who produce the paper every day who were forced to sacrifice.”

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Freedom also announced Wednesday a restructuring that merges FOCI, of which Anderson is president, with its community newspapers division, a union that eliminated Anderson’s job.

The merger is expected to save Freedom $10 million, Chief Executive Scott N. Flanders said, and is expected to lead to the increased sharing of stories by its papers. Jonathan Segal, president of community newspapers, will head the combined division.

Anderson “was supportive and involved in all the deliberations,” Flanders said. “When the position didn’t go to him, he decided to move on.”

Anderson’s replacement as publisher is Terry Horne, publisher of the East Valley Tribune in Mesa, Ariz., which Freedom owns. Horne did not return calls seeking comment.

Anderson held newspaper jobs in the Pacific Northwest before becoming the Register’s editor in 1980, as the paper was jockeying with The Times for dominance in a fast-growing county still dotted with orange groves.

When Anderson arrived at what was then known simply as the Register, he was the youngest editor of a metro daily in the country, according to his company biography.

The paper was known for staunch libertarian views that played not only in its editorial pages but also in its news stories, referring to public schools as “taxpayer-supported schools.”

Anderson put a stop to that practice, pushed for visually enticing design and fought to change the paper’s name, to the Orange County Register, according to an Editor & Publisher story.

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“If you had seen that paper in the late ‘70s and then again in the late 1980s, you wouldn’t have recognized it,” R. David Threshie, the Register publisher who hired Anderson, told E&P.; Anderson “was instrumental in bringing the Register into the forefront as one of the better papers in the country.”

Anderson hired “a more aggressive and professional staff to bolster the Register’s hold,” said Jeff Brody, a Cal State Fullerton professor of communications and former Register reporter. The paper won the first of its three Pulitzers in 1985 in spot news photography.

“I make no bones about it. . . . The Los Angeles Times gave them a run for the money, but Chris Anderson understood Orange County,” said Robert Scheer, a USC journalism professor and former Times columnist. “He did local, local, local, and they were very good at it.”

In 1994, Anderson became president and publisher of Freedom’s paper in Colorado Springs, the Gazette. He returned to the Register in 1999 as its top executive.

Freedom was shaken up in 2004 when descendants of Freedom founder R.C. Hoiles sold a 40% stake in the company for $470 million to the private equity firms Blackstone Partners and Providence Equity Partners. The proceeds allowed some family members to cash out.

Anderson was in the running for the company’s chief executive job that year when Flanders got the position. Anderson had offers to go elsewhere, but Flanders talked him into staying, the company’s CEO said.

The Register’s current circulation is about 300,000, making it the 36th-largest daily in the country, according to the nonprofit Audit Bureau of Circulations. But in recent years, capturing readers and advertisers became trickier.

A year ago Tuesday, Freedom launched the OC Post, which E&P; initially hailed as possibly “the first American quick-read tabloid to truly figure out how to repackage content from the mother paper in ways that lure stubborn non-readers.”

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The tabloid of abbreviated Register stories failed to meet expectations, with paid circulation stuck near 33,000, according to an internal posting. Company executives had hoped for about 100,000.

This month, the company announced that Anderson brainchild SqueezeOC, aimed at young, affluent professionals, would halt its print edition and publish solely online. The publication couldn’t put a dent in the county’s entrenched alternative weekly, though SqueezeOC was intended as “OC Weekly -- minus the hooker ads,” a Freedom executive told E&P; this year.

In June, the Register announced the appointment of a new publisher, Marti Buscaglia of the Duluth (Minn.) News Tribune but rescinded the offer after it was discovered that Buscaglia had lied about her college diploma on her resume.

Anderson blamed the episode on a recruiting firm for not doing more thorough background checks.

“There’s no optimism here,” a Register editor said. “Everyone knows that things are going to get worse before they get better. Everything that we hear is just more bad news on top of bad news.”

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william.heisel@latimes.com

ashley.powers@latimes.com

david.reyes@latimes.com

Times staff writers Christine Hanley and Thomas S. Mulligan and researcher John Tyrrell contributed to this report.

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Begin test of infobox

Career highlights of N. Christian Anderson III

* 1972: Graduated from Oregon State University: bachelor’s degree in liberal studies with an emphasis in journalism and speech communications. Worked at two small papers in Pacific Northwest.

* 1977-1980: Associate managing editor, Seattle Times.

* 1980: Editor, Orange County Register.

* 1985: Register wins Pulitzer Prize -- its first -- for photography of the 1984 Los Angeles Olympics.

* 1989: Register wins Pulitzer for specialized reporting for coverage of military affairs.

* 1989: National Press Foundation names him editor of the year.

* 1992: Executive vice president and associate publisher of the Register.

* 1994: President and publisher of the Colorado Springs Gazette Telegraph.

* 1999: Publisher of the Orange County Register.

* 1999: President of the American Society of Newspaper Editors.

* 2001: Senior vice president of Freedom Communications and president of Freedom Metro Information.

* 2007: Editor & Publisher magazine names him publisher of the year.

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Sources: Freedom Communications, Orange County Register, Los Angeles Times


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