Affection isn’t always so super

This just in: According to a poll conducted by a Colorado brewery, many men consider the Super Bowl more important than Valentine’s Day.

A survey of 2,558 men 21 or older showed that 44% put more time and energy into making Super Bowl plans than Valentine’s Day plans.

Perhaps this is the reason: Almost 35% of those surveyed said their male friends were their ideal Super Bowl companions -- with 24% saying they didn’t need any companion, other than an ice-cold beer.

And 30% said they would rather see their favorite team win the Super Bowl than win a date with a supermodel.

This sobering glimpse into the darker crevices of the male psyche has been brought to you by Coors Light.

Holiday for hangovers

And then there is this: Four North Carolina men have created a website to petition the case of making the Super Bowl a national holiday.

According to Newsday, the goal of SuperBowlMonday.com “is to present 50,000 signatures” to U.S. Rep. Sue Myrick (R-N.C.) supporting the observance of the holiday on the day after the Super Bowl.

As of Tuesday, 8,801 “yes” votes had been cast -- a promising start for breweries across the land. With a day devoted to recovering from the day spent overindulging in front of a TV screen, the chant grows deafening on Super Sunday: “More beer for everyone!”

Trivia time

Indianapolis Colts kicker Adam Vinatieri is making his fifth Super Bowl appearance. Who is the only player to have made six appearances?

Britney would probably agree

First, Britney Spears’ request to appear in a Super Bowl commercial plugging the NFL Network is rejected by the NFL. Then Spears’ ex, Kevin Federline, lands a Super Bowl commercial that has stirred controversy days before its airing.

“Good Morning America” ran a preview of the Nationwide Insurance ad, which positions Federline as a has-been rapper who has fallen so low so quickly he now works as a “fry guy” at a fast-food restaurant -- followed by the tagline, “Life comes at you fast.”

So do formal complaints from the National Restaurant Assn., which describes the commercial as “offensive” to restaurant workers.

“We think that it is demeaning and we think it’s offensive,” Steven Anderson, chief executive of the National Restaurant Assn., told ABC News.

“And I’ll tell you what, we’ve got a lot of restaurant operators who are very mad at Nationwide right now.”

ABC sent a reporter to a fast-food restaurant for more reaction. When he asked a worker if Federline had what it took to make it in the fast-food business, the answer came at him fast: “No.”

Trivia answer

Mike Lodish, who appeared in four consecutive Super Bowls with the Buffalo Bills, 1991-94, and two more with the Denver Broncos, 1998 and ’99.

And finally

Bob Kravitz of the Indianapolis Star has a statistic that somehow hasn’t appeared in any Peyton Manning commercials:

“Colts punter Hunter Smith has a higher quarterback rating (79.2) this postseason than Rex Grossman (75.4) and Peyton Manning (66.8).”

mike.penner@latimes.com